Competitive Advantage (Apple’s Competitive Advantage, 2004). Key Points from the VRIO Analysis of Apple … Apple Strategic Analysis. Thus, the overall threat of new entry is moderate. Apple Inc. – Form 10-K. Apple Inc.’s E-commerce Website. While the computing industry has been seeing a decline in the recent years, in 2017 and 2018, Apple again started climbing the charts to restore its … To have a competitive advantage a company should have a right strategy, consequently to have distinctive competences and as a result to have good resources and capabilities, Inch bring high profitability to the company. The analysis also provides an understanding of Apple’s current competitive advantage and provides information necessary for strategic planning. Samsung Group has a huge product line i.e. I sit on a lot of PC company advisory boards, and, while this may surprise you, I actually point out Apple's competitive advantages on a regular basis. From these studies, it is apparent that the iPhone has had tremendous success per volume of sales. Executive Summary: Apple Inc. is an informationtechnology company with a wide range of products which include cellphones, computers, tablets, television products and wearable devices. This network streamlines the company’s strategic plans and efforts in reaching target customers worldwide. Apple Inc. Industry Analysis Business Policy and Strategy . Top Apple Competitors. Apple’s customers seek performance Apple is well known as technology giant and an innovative company that has brought several superhit products to the market including iPod, iPad and Mac. Today, Apple Inc. is considered to be the leader in the technology industry and has gained competitive advantage due to its effective strategies. I … Environmental Scan of Apple Inc. Apple Inc. is operating its business in a very competitive environment. Apple Music, Apple's music streaming service, could be a competitive advantage that kept people on the iPhone, but it is currently available to both Android and Apple users. Abdulla Aljafari . Figure 1 below illustrates the essence of apple value chain analysis. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. This type of analysis reveals that Apple is still in a strong market position, but faces several threats to its dominance. The market analysis suggest that the Apple stands at 3rd position in the PC market with the market share of 10.6 % while in the mobile market, it stands at second position with 24.2 % of market share. Apple value chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. The company has made a strong return in the recent years. References. 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